• HOME
  • TECH
  • WORLD
  • US
  • MISCELLANEOUS
  • FINANCE
  • CULTURE
  • SPORT
  • Contact Us
Wednesday, May 7, 2025,
Along the Boards
  • HOME
  • FINANCE
  • SPORT
  • CULTURE
  • ENTERTAINMENT
  • TECH
    • GAMING
  • MISCELLANEOUS
  • CONTACT
No Result
View All Result
  • HOME
  • FINANCE
  • SPORT
  • CULTURE
  • ENTERTAINMENT
  • TECH
    • GAMING
  • MISCELLANEOUS
  • CONTACT
No Result
View All Result
Along the Boards
No Result
View All Result
Home INDUSTRY

Trends in the Consumer Packaged Goods Industry

Miya Mccall by Miya Mccall
2019/12/20 | 11:49 am
in INDUSTRY
Reading Time: 4 mins read
0
Trends in the Consumer Packaged Goods Industry

Did you know that CPG is one of the slowest-growing industries in the world? Still, that doesn’t mean it is not profitable. The reason is simple – this industry works with products that we use every day. There is a specific reason why this industry would make a huge growth. The only reason could be if the number of people drastically starts to grow. In that case, the demand for this product would improve as well.

Anyway, there is one fast-growing fact about this industry. In 2019, online sales in this industry have jumped by 35%. This is directly related to the bigger popularity of the e-commerce industry. People got used to buying things such as clothes and makeup online. This habit they started to apply to their everyday life.

When things are changing rapidly, it is not possible to keep the same sales strategy. You need to adapt to the market and change almost everything. Here are a couple of trends in the CPG industry that every entrepreneur should know.

Source: Strategy – PwC

More about Online Purchasing

We already said that the online purchasing of CPG products grows faster than ever before. Still, let’s fulfill this statement with some additional facts. The USA is the best example of this growth. Around 50% of citizens are buying these groceries online. Experts predict that this model of purchasing will reach 20% of all grocery sales until 2023. The predicted value of this industry is $100 billion. Do you still think this industry is not profitable?

Amazon over Traditional Grocery Stores

Have you ever heard about Amazon Fresh? This is a service provided by Amazon that delivers groceries for an hour or two. It was a logic move made by this giant eCommerce platform. Imagine that you need to wait for this sort of item for more than 1 day? You can go to the traditional store 10 times until then. Because of that, this is the fastest-growing category for this year.

Anyway, Amazon is not going to be the only company that offers this sort of service. The number of online CPG stores is going to grow in the future. All of them will need to be able to offer fast delivery. With fast delivery, people will slowly start to avoid going to traditional stores.

Source: Business Insider

Omni-Channel

Have you heard about this term before? It is a multichannel approach that wants to provide buyers with a seamless shopping experience. This includes shoppers that are purchasing goods via mobile or computer device. Well, this sort of approach has come to the CPG industry as well.

If you are a small business still, partnering with some larger retailing companies would be a good choice. They already have high-quality delivery options and you won’t have to worry about fast delivery.

Digital Channels

We live in a world of modern technology, don’t we? Many companies expanded their business thanks to social media, personal websites, etc. However, all these companies were working with some other type of product. For instance, Nike and Puma invest a lot of money in digital advertising. It helps them reach their audience in a lot easier way.

However, what about CPG stores? Only 2 years ago, it was almost impossible to see an Instagram or Facebook ad that offers you to buy a consumer packaged goods. Today, this is one of the trends that you need to follow.

The number of CPG stores that are promoting their products on social media is growing. This is a good way to establish a brand and become a recognizable business on the market.

It is the right moment to do that now when this method did not become too popular. If you use it at the right moment, there is a huge chance that you will split your business from the masses of other CPG stores.

Source: Plante Moran

Subscription Model

You have probably subscribed before to a YouTube channel and you know how it looks. Well, this is a different sort of subscribing that can offer customers a lot better experience.

There are several different things that you can do. For instance, they can subscribe to your website with their email. Newsletters are probably the first thing that could gather emails from your customers. In that mail, you can inform them about price-changing, discounts, etc. They will appreciate that and there is a big chance they will purchase goods from you because of that.

Collecting Point Method

The average person usually uses 3 apps on his mobile. For instance, social media are a good example of that. Anyway, you can hire an app developer that will design an app of your store that users can use. From that app, they can order food or any other sort of CPG products.

For each product that they buy, you can give them a point. Another way is to give them a current number of points for the amount of money they spend. For example, if they spend $100, they get 1 point. After they collect 10 points, they can get a 20% discount.

In this away, you will ensure that current customers become the most loyal ones. When you have loyal customers you are slowly becoming a recognizable brand which is another trend in the CPG industry.

Source: ASUN Digital

Stronger Focus on Branding

The habits of today’s customers are completely different than 15 years ago. They have different habits and demands. For instance, the most active buyers are currently the members of Generation Z. This generation has concerns about the future of the planet and people on it.

So, what would this brand appreciate?

They would respect you more if you start promoting products through a digital channel that will ensure a healthier environment. For example, reports from Digitwise and similar companies note that some CPG stores choose to promote natural and sustainable ingredients in the products. Others would rather choose to work with plant-based CPG products.

Developing a brand does not have to have anything in common with food or health products. Some brands on the market are investing a lot of inequality and human rights. This is one of the biggest concerns of younger generations.

Generation Z needs to be satisfied because they are the ones that buy most of the things online. If stores convince them that they deserve their attention and money, this Generation will convince other people the same thing. Their influence on society is huge.

Tags: consumer packaged goodsCPGDigital ChannelsIndustryOnline PurchasingTrends
Previous Post

How to Organize a Fabulous Outdoor Christmas Party

Next Post

What Can A Personal Loan Be Used For

Miya Mccall

Miya Mccall

Related Posts

How to Decide Which Strains to Try?
HOW TO...

How to Decide Which Strains to Try?

by Harley Mckinney
December 9, 2022
Geothermal Energy’s Environmental and Economic Benefits
INDUSTRY

Geothermal Energy’s Environmental and Economic Benefits

by Miya Mccall
December 31, 2021
The Good, The Bad, And The Ugly Of Natural Baby Trends
HEALTH

The Good, The Bad, And The Ugly Of Natural Baby Trends

by Miya Mccall
November 1, 2021
Will the iGaming Industry Embrace Cryptocurrencies – 2023 Review
BUSINESS

Will the iGaming Industry Embrace Cryptocurrencies – 2023 Review

by Pepe Harris
November 25, 2020
8 Online Casino Trends Amid the Pandemic
CASINO

8 Online Casino Trends Amid the Pandemic

by Miya Mccall
September 23, 2020
5 Ways Coronavirus is Affecting Cryptocurrencies
BUSINESS

5 Ways Coronavirus is Affecting Cryptocurrencies

by Miya Mccall
May 18, 2020 - Updated on June 7, 2020
All you Need to Know about Rubber Grommets
INDUSTRY

All you Need to Know about Rubber Grommets

by Miya Mccall
January 25, 2020
The Future of Sports Entertainment: How Fight to Fame is Evolving in the $70 Billion Industry
ENTERTAINMENT

The Future of Sports Entertainment: How Fight to Fame is Evolving in the $70 Billion Industry

by Miya Mccall
November 21, 2019
No Result
View All Result

Categories

  • ACCESSORIES
  • ANIMALS
  • BETTING
  • BUSINESS
  • CARS
  • CASINO
  • CBD
  • CELEBS
  • CHILDREN
  • Cooking
  • COVID 19
  • CULTURE
  • EDUCATION
  • ENTERTAINMENT
  • FINANCE
  • FOOD
  • FURNITURE
  • GAMES
  • GAMING
  • GIFT
  • GUIDE
  • HABITS
  • HEALTH
  • HOBBY
  • HOME
  • HOW TO…
  • INDUSTRY
  • LAW
  • MARKETING
  • Markets
  • MIND & BODY
  • MISCELLANEOUS
  • MOTORCYCLE
  • MOVIES
  • MUSIC
  • NET WORTH
  • NEWS
  • PLANTS
  • RELATIONSHIPS
  • SPORT
  • STYLE
  • TECH
  • Technology
  • Tips
  • TIPS & TRICKS
  • Tools
  • TRAVEL
  • TRUCK
  • US
  • WORLD

Recent Posts

  • The Role of Captain and Vice-Captain Selection in IPL Fantasy Cricket
  • When Does a Company Need a CFO? Expert Tips and Guidance 2024
  • How Long Do Personal Injury Cases Take to Settle – 2024 Guide
  • The Impact of Countertops on Kitchen Resale Value
  • Finding a Girlfriend in Paris: A Quick Guide

Recent News

dream11

The Role of Captain and Vice-Captain Selection in IPL Fantasy Cricket

June 4, 2024
When Does a Company Need a CFO? Expert Tips and Guidance 2024

When Does a Company Need a CFO? Expert Tips and Guidance 2024

March 11, 2024

Contact us:

E-mail: desk@alongtheboards.com

  • Home
  • Contact Us

© 2023 Along The Boards

No Result
View All Result
  • HOME
  • TECH
  • WORLD
  • US
  • MISCELLANEOUS
  • FINANCE
  • CULTURE
  • SPORT
  • Contact Us

© 2023 Along The Boards

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.