Events related to the coronavirus pandemic have significantly shaken the business owners’ plans. Companies are looking for new and effective ways to communicate with clients in order to keep their occupied positions. The information system via SMS allows to minimize risks and ensure the safety of users.
The search for new ways to communicate with customers is focused on the desire to develop activities through electronic commerce. MNP service is one of the solutions available for this situation. It allows to keep the lights on and communicate with both employees and customers.
The advantages of the new approach are sufficient for the continuation of activities. Communicating via mobile phone is a big part of our life, and it gives the opportunity to contact customers and partners safely from anywhere.
Short messages mean much more than what people might think. The main benefits of using new communication methods are as follows:
- e-mail checking has become an optional procedure as most of the time is spent reading messages and making calls;
- the ability to get a quick answer became available thanks to the small amount of text, which should be interest for the recipient;
- addressing by name in messages can improve the reputation of the company in the eyes of the client;
- notifications allow you to quickly respond to a customer’s request and specify the stage of preparation of their order.
Customization and instant response to customer requests or wishes will help to increase the level of confidence in the brand (company) representatives. Modern technologies, including BSG are ideal for increasing profits during a period of various restrictions.
The reasons why it is worth investing in bulk SMS marketing
SMS marketing is more relevant than ever. This fact cannot be denied, as contactless communication with customers is becoming an increasingly effective way to promote a brand or a company. Customers are less and less separated from their mobile devices and the reasons for such popularity are many. A device is universal: it allows checking emails, communicating with family and friends, sharing photos and videos. Mobile devices are always visible, so customers will be gladly distracted by short, albeit promotional messages.
It is worth investing in SMS marketing development for other reasons as well:
- No restrictions. Sending info in messengers requires accounts for both the recipient and sender, as well as free access to the Internet. In addition, it is possible that the client user does not have the necessary software at all. In order to avoid any difficulties, there is an SMS mailing. The information that you want to share with the client will be delivered regardless of the availability of a connection to the World Wide Web.
- Automation using RCS. New transmission standards are not supported by all mobile devices. The RCS function allows the delivery of messages regardless of the recipient’s device characteristics. The information is converted to the required format, so it is sufficient to check the status of MNP.
- Safety. E-mails from unknown senders are being opened less and less frequently. The desire to ensure security and preserve confidential data causes messages from strangers to be ignored. SMS, in turn, carries no danger. The recipient does not need much time to read it and the message is less likely to be considered spam.
- The minimum amount of time. It takes more time to read an email. Answering managers’ calls is not always convenient. For these reasons, SMS is considered one of the easiest ways to communicate. The minimum of superfluous text and the maximum of sense bribe customers, who in 98% of cases will read the message.
- Customization. Soulless texts do not arouse interest. A letter that starts with a personal message is more likely to attract attention, clients like to hear or see their name. In most cases, recipients will provide personal information themselves, so using it can be at your advantage.
It may seem that communicating via SMS is a matter of the past, but it is not. Most users prefer to communicate with their loved ones through calls and videos. But at the same time, they choose neutral SMS to communicate with company representatives.
It is possible to reply to a short message in the same way. There is no need to call back or answer any questions. And adding a consultant to the system (e.g. chat-bot), the efficiency of the strategy will increase dramatically. The SMS communication market is expanding, so don’t ignore this fact.
Mass mailing will be much more efficient if the MNP service is used. The peculiarity of the method is that it is possible to look up cell phone carrier by number and do not spend extra money on message delivery. Thanks to the introduction of the system it is possible to perform several purposes at once:
- use only one API to keep the system running;
- routing data comes in real time for a quick analysis;
- available routing and path optimization for message delivery.
MNP is a tool that will increase the efficiency of work and update the existing phone database of all customers. The service provides real information about number portability.
Methods of using SMS to communicate with customers
Change is necessary for a successful business. COVID-19 has made adjustments to the business plans of many companies, but do not despair. Informing customers through text messaging will keep them updated about restrictions and facilitate communication.
Message sending can be used for:
- communication with clients and partners regardless of their location;
- information about your services or products that may be needed now;
- notifications about the necessary security measures during work;
- organization of employees’ work in extra time;
- coordination of couriers actions and other company services.
The newsletter is used to review changes in the working schedule and security measures. Thanks to SMS communication, it is possible to place orders, take interest in new products and share pleasant news. Every business owner can tell about his products by messages, regardless of what he does.
There is another aspect: the increased popularity of services related to delivery may have a negative impact on the image of the company. It’s easy to avoid such things because it’s enough to send SMS with detailed information. Attention to such details will increase the level of confidence in the brand.
Special services allow to complete tasks via SMS and save the budget. Carrier provider look up allows to save money on bulk mailings and reach 97% of delivered messages. Viewing reports at any convenient time will allow to analyze the situation.
Informing clients about working hours and precautions is necessary for social distancing. Customers who tend to order delivery will do so. Customers who want answers to their questions will receive them without long time waiting.
The safety of employees and therefore visitors to warehouses or offices depends on the speed at which messages are delivered to the mobile phone. Checking the routing and delivery status will ensure safe operations.
TLTR
The popularity of SMS-mailings is gradually increasing, so it is worth to familiarize with the benefits of a new strategy. Business messages guarantee real-time customer support and an increased level of trust. The customization and the mobile number portability status allow attracting customers’ attention without significant costs.
The introduction of MNP and full automation of business communication are the priority tasks in this situation. The guarantee of optimization of delivery routes is detailed reported. It is possible to analyze the situation and take necessary measures at any time, as reports are available for viewing by e-mail.
