Since 2016, online casinos have received a steady influx of new consumers, which effectively led to the overall growth of the industry. In 2019, the worldwide online gambling market was valued at 53.7 billion by the fourth quarter and was projected to grow by 11.5% in 2020. However, due to the unprecedented growth of virtual businesses and entertainment services in response to the coronavirus pandemic, the online casino industry has enjoyed more development than initially projected. Businesses like online casinos learned to adapt earlier on to the wave of change sweeping through the economy, and that has resulted in restructuring of their current policies and strategies.
With ever-evolving technology, the casino industry has also evolved tremendously. Each year, gamblers are presented with more trends. These trends are fancier and more sophisticated than the last ones. Here are some of the top trends you can expect to see in the online betting industry in 2020.
A Massive Growth of Online Betting
In this era, most people own smartphones, and apart from using them to make calls and send messages, they come with numerous features that support a plethora of activities. One such activity is online gambling. Players are using their smartphones to access online casinos and play their favorite games, including slots and other online casino games.
With the land casinos being closed due to the COVID-19 pandemic, online betting has taken over the internet. Online casinos are getting more customers than ever. To meet the high demand, they have made their websites easy to navigate and responsive. Bettors can now enjoy betting at the comfort of their homes using their smartphones while keeping social distance. This has also made the gambling experience more enjoyable.
Investment in VR casinos
The market for Virtual reality, as an alternative form of entertainment, has grown tremendously since the beginning of 2020. And that interest has trickled down to more nuanced companies, ventures, and projects like VR casino games. The biggest names in VR casinos are enjoying renewed interest, as thousands of players search for VR alternatives to their physical online Casinos. SlotsMillion, Mr. Green, and Poker VR are the three biggest names enjoying this VR renaissance. Their customer base is expected to grow even more the longer the world remains in quarantine.
Pay N Play Casinos Become Popular
If you find signing up every time you want to bet tedious, then you should try the Pay N Play casinos. It is the latest thing that has taken the betting industry by storm.
In the Pay N play casinos, bettors can enjoy betting on their favorite games without having to sign up for an account. They use Trustly to deposit funds from their accounts directly to the online casino’s website. Betting has never been this easier before.
The best part of using the Pay N Play casinos is that withdrawals are prompt. Also, if you make a deposit but take a break from gambling, you can access your money later by logging in and verifying yourself through your bank account.
Along with the online casino industry, cryptocurrencies, especially Bitcoin, have been enjoying a revitalization as more and more people recognize the importance of controllable virtual currency. It is recognized as a valid form of payment in various financial industries, and the online casino industry is one of those industries.
It is available alongside more traditional payment modes in certain casinos. Towards the end of the year, we expect to find more businesses incorporating it as economies worldwide stabilize.
Aggressive marketing in the form of no deposit spins and other types of bonuses
In response to the increased recognition and player engagement, most casinos opted to create promotions and bonuses to encourage curious newcomers and jaded players to play more. All over the internet, you will find ads like no deposit free spins NZ 2020, introducing new offers to casual browsers. No deposit spins bonus, for example, offer precisely what you think it does- free spins without the need to deposit first. Tactics like these entice thrill-seekers and help grow the industry further. To learn more about the no deposit free spins NZ 2020, click here. You will find all the latest bonus offers listed. They are for you to take advantage of as you continue enjoying your betting experience.
An Increase in Live Dealers
There is something exciting about land-based casinos. It’s the interaction bettors get with the dealers. Online casinos have also come up with a way of making their customers feel like they are in an actual casino by introducing live dealers. These live games are more realistic, and make your gambling experience more authentic, even though you are playing on your phone from the comfort of your home.
Many online operators are now developing more engaging games, which is helping them increase their players’ retention. Many online casino games come with live dealers now to offer players immersive betting experiences. The trend has been on the rise in 2020 and it’s likely to keep going strong, creating an interactive feel to the online betting industry.
Consumer habit shifts and analytics
In 2020, more successful online casinos have grown to recognize the importance of exploiting analytical services and using it to plan out their campaigns. Casino owners have more or less given up on just randomly trying ideas to find what sticks. They have doubled down on analytics, investing a staggering amount of money in information gathering setups and services.
In addition to mildly probing into the lives of their customers, they have learned to listen to their consumer base. This means casino executives are dedicated to providing customers and players with what they’ve come to expect from more modern game titles. This means cleaner interfaces, games with crisp graphics and engaging stories, and, most important of all, trials that give potential users a taste of what the platform has to offer. They also made access to use, deposit, and withdrawal from their casinos easier, faster, and safer.
Loyalty services and variable payment methods have also been integrated into most online casinos. It wouldn’t be an exaggeration to say that several businesses have rebranded to suit their audiences and potential consumer base better.
Online casinos are bound to witness a huge transformation with numerous trends. This will sit well with players as it shows that the industry is listening to the customers’ needs and responding accordingly. Gamers are in for immense fun and rewards.