Everyone knows that packaging sells a product. Graphic packaging design is one of the most demanding and essential parts of the creative process, so large companies are constantly looking for professionals who know how to make design that is authentic, original and innovative.
Packaging design is an important aspect of customer and manufacturer communication. Manufacturers are considering how to present it in a distinctive way. Appearance of the packaging is very important for both the buyer and the manufacturer. Through design, much can be said about the product itself, recognizing it so that such a product will attract customer attention through its distinctive look.
Products should be packed in modern mailing boxes. Each of us feel nice when we buy something we likes and is packaged appropriately. Appearance is one of the most important factors in buying, how important the appearance of the it is, so are the colors used for certain products. That is why the mailing boxes are designed, the packages in which certain products are stored, bags, various bottles, jars, labels, the appearance of the box, etc. Products should be packaged to attract consumers’ attention as the unique stands out among others.
The first impression is very important for the customer, so the design itself plays an important role. The essential thing in that process is to create an ideal, simple solution for the customer to know what it is about. In addition to the appearance of the packaging, it is very important that the information is clearly visible on the packaging itself. Through design, important features of the product should be emphasized.
In the design of an attractive pack comes into play not only the functional and productive part, but also creativity and ingenuity.
When you receive a personal gift, what do you do? If you immediately open it, without stopping to look at it because you want to see what is inside, it is that the packaging does not tell you anything. This seems very evident, but now imagine that same gift wrapped in a totally different, precious, surprising way … probably before opening it you would stop to look at it well, to observe how it is prepared and would even feel sorry to open it and break it. That is the difference between a simple wrapper and a creative box.
How does it influence the purchase decision?
The final presentation for the customer is another part of the brand image itself. A packaging in itself builds brand, just ask Apple. Even without being a user, anyone knows the Apple packs where every detail counts and follows a unity in its philosophy and spectacular image. Everything has a meaning.
It is one of the business strategies that is gaining increasing strength among the marketing and advertising strategies of a brand, however for a good design to meet all the necessary requirements and be memorable for the consumer, you have to follow and meet certain needs of use and taste.
So that is 100% functional and also contains an added value whether its double use, its fun and attractive look or its durability, you must follow the following ten rules, which will make it successful, salable, unforgettable and memorable :
Rule number 1: Respect and understand the Consumer.- A well-designed mailing boxes should play bigh role and understand their real needs to meet it individually, to the extent that they feel safe through it. Do not make generics.
Rule number 2: Investigate and discover what attracts the Consumer.- For all types of design a previous investigation must be carried out, knowing what the client is looking for, what captivates him, what gives him confidence, his favorite colors and of course what makes a purchase.
Rule number 3: Understand the functions of it.- It must not only be protective layer, not all of them have the same color, each of them must surround the consumer’s tastes. The function of it must become the purchasing factor.
Rule number 4: Create trends.- As in the world of fashion, in graphic and industrial design trends will make your product important. A mailing boxes that creates a trend, will immediately be remembered by window shoppers and causes envy of other brands.
Rule number 5: Stay on top of the new technologies.- When a product is designed with creativity and the latest technologies that make it something out of the ordinary such as ecological or electric, add a plus to the decision of purchase.
Rule number 6: Observe the buying process.- Where they buy, how they buy and under what parameter consumers buy is vital information that serves as a reference to create an efficient one. Habits vary from one target market to another. The stores where they buy the products, the promotions to which they are subject and even the pace of life in the current context can be decisive for a design.
Rule number 7: Find out about all aspects.- Just as the bottles represent the water bottles, or the cardboard mailing boxes to the ecological design or the glass as something luxury, all these factors must be taken into account to design a packaging that fits.
Rule number 8: Make sure it is safe.- A package must be safe for both the product and the consumer, that is, it must preserve the integrity of the first and give confidence to the second.
Rule number 9: See, study, compare materials.- There are currently a number of new materials that make a design attractive and memorable. You should investigate the benefits of these as well as their materials and history behind, if other brands are already using it. Compare with the competition to avoid repeating patterns and avoid comparisons. In order to avoid repetition check this site.
Rule number 10: Consider the policies of your buyers.- Supermarkets or department stores where you sell your product may have certain policies regarding their packaging. Try to find out if they prohibit certain materials or presentations, in this way you will avoid dislikes and expenses.
And last but not least, to successfully complete your endeavor to improve your product, the goal is for the consumer to remember it and to continue buying it again and again.