The beauty industry and IT industry are the two fastest-growing business fields in the world. This fact tells us 2 different things. The first one is that everyone passionate about these two things can make some huge success. These industries are perspective and they open many doors to people with an entrepreneurial spirit.
However, the second fact isn’t that nice. The huge demand also means that these markets are competitive. You can’t split yourself from the masses if you are not taking care of the smallest details. Entrepreneurs from the beauty industry mostly focus on the quality of the products. That is great, but it is not the only thing that brings success.
We live in a world of modern technology. Every small business across the world has at least one website. Purchasing online has become some sort of trend in the last 5 to 10 years. People do not visit physical stores as before which completely changes the selling strategy of successful beauty companies. They are now focused more on selling their beauty products online.
The first condition to have a successful online store is to optimize the product page. SEO is a complex thing for many entrepreneurs (and some marketers as well…). Still, it is not something you can exclude from your marketing plan.
Here are some that can help you optimize your product page successfully.
We will directly start with the main part! Your product description is like an employee in the physical store. It says everything about the product and it tries to convince a customer to buy the product. Still, things are a bit more complex when we talk about SEO.
Google has recently released a so-called Panda Algorithm. This algorithm has no mercy per duplicated and copied content. The rule especially counts for product description. Let’s say that you are selling the same product as your competitor. Your product description must be completely different than theirs. If you completely or mostly copy their product description, you will get penalized and you will be far away from the first page of Google.
Studies have confirmed that more than 70% of buyers check reviews of previous customers before purchasing the product. Robert Cialdini used this term in his book Influence from 1984. Still, that social proof is also good proof to Google to give us positive or negative results. If customers constantly give you positive reviews on Google, that is a sign for the algorithm to boost your position.
Because of that, it is recommendable to kindly ask your customers to leave a review.
Product pages of beauty shops are always full of pictures. Yet, a high-quality picture edited in Photoshop is not going to help. You will have to optimize them as well.
So, how to do that?
The Alt tag or caption needs to contain the main keyword. For instance, Alt tag such as product3A2 is something you should avoid. A lot better choice would be “Oil Blotting Pads”. Google will recognize it in that way and your image is going to be searchable for users.
Except that, try not to use “large images”. They can reduce the speed of your website completely. If your website is slow, visitors won’t have the patience to check the product page for a longer time. When visitors get out quickly, it is a good sign for the algorithm that something is wrong.
Keyword Rich URL and Title Tag
Let’s say a few words about keywords. Each successful business has a list of relevant keywords that are included in every part of the website. This especially counts when we talk about product descriptions, blog posts, etc. If you do everything right, there is a big chance that you will pop up on Google when people type those keywords.
Still, content is not the only thing that needs to be keyword-rich. This also includes URLs, headings, and subheadings.
When you check most of the beauty online store, they all have some complicated and unclear URLs. For instance, it contains the title, names of the pages, but in the end, there is a combination of numbers and letters. For instance, www.beautyshop.com/beautyproducts/productid=333sa53d (example) is a bad way to optimize your link. However, a good example of a quality URL would be www.beautyshop.com/beautyproducts/Oil-Blotting-Pads.
You are not doing this just because of Google’s algorithm and SEO. The first-time visitors will be sure that the link will lead them to the page they want to see.
Title tags are actually the most important part of good Google rankings. That short sentence describes the content that your visitor is going to read. Besides that, it attracts him to check the page.
The title tag needs to contain 3 different things
- Primary Keyword
- Secondary Keyword
- Brand Name
According to the experts at Digitawise the primary keyword is the product which potential customer wants to check. The secondary keyword can be a category of the product. When you combine these three sorts of keywords, you will get a unique tag title. That unique tag title is going to be recognizable for Google’s algorithm and you will improve your ranking.
Beauty online shops often use videos for promotion. They publish a video for each product they sell. You can make some sort of review where you will share valuable pieces of information about the product. Besides that, you can share tutorials and explain how customers can use the current product.
Still, our recommendation is to put that video on YouTube and not directly as part of the website. After that, you can attach that link next to the product description. The reason is simple – Google owns YouTube and that will definitely boost your rankings.
However, it is not enough to attach it. You also need to optimize the description of that video, title, and tags with relevant keywords. If everything goes well, your YouTube video may appear in Google search as well.
Before we say “goodbye”, there is something you should know. Yes, the technical side and optimization are important for your rankings. Still, keep in mind that you are writing for humans. Do not overdo it with keywords and other performances. Robots are not going to buy your products; human beings will.