PUBG Mobile replaced by Game For Peace in China

PUBG Mobile replaced by Game For Peace in China

That means they won't have to start over with this new game, which means Tencent isn't likely to lose too many of PUBG Mobile's players.

The battle royale game had been stuck in regulatory limbo for some time, with China's new State Administration of Press and Publication a year ago freezing approvals in an attempt to weed out games that didn't abide by the government's standards.

Game approvals in China suffered a nine-month hiatus previous year after an administrative reshuffle in March created a major backlog plus a breakdown in command. Game for Peace has been developed specifically to get through China's strict games vetting process by scaling down violence, removing most blood effects and defeated players rising "to wave goodbye".

IHS Markit games analyst Cui Chenyu has stated Game for Peace is incredible similar to PUBG, "It's nearly exactly the same".

The company has now replaced PUBG with a government-friendly alternative - an anti-terrorist themed game named "Heping Jingying" or "Game for Peace" without much violance, TechNode reported on Wednesday.

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Tencent's reasoning is the Chinese government's refusal to allow in-app purchases in PUBG Mobile.

Tencent shares were up about 2 percent in afternoon trade.

Tencent and Bluehole, the game's developer, didn't immediately respond to requests for comment.

Later, the message changed into an announcement about the open beta of "Game for Peace" - a game that Tencent has kept secret until it got an approval by China-based State Administration of Press and Publication (SAPP) earlier in April, the report noted.

"Game for Peace" claims to be a "tribute to warriors who defend the territorial air space of China". However, analyst Cui Chenyu said Game for Peace is otherwise "almost exactly the same" as PUBG.

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