Instagram announces Checkout Feature, to Charge Sellers a Fee

Instagram announces Checkout Feature, to Charge Sellers a Fee

Buying an eyeshadow palette or a pair of sneakers you spot on Instagram is about to get easier if you're in the US.

Checkout was launched in closed beta with more than 20 top brands in the United States and more brands are expected to come on board in the coming weeks.

The social media behemoth announced a new feature Tuesday that allows users to shop directly on the app without being redirected to an advertiser's website to complete a transaction. That means Instagram users don't have to go through the extra step of visiting a brand's site and entering their payment information there.

The move highlights how Instagram is trying to become more than just a place for its more than 1 billion users to browse through handsome photos.

Warner Bros. CEO out after investigation into sexual misconduct allegations
Warner Bros. was then finalizing a $450-million co-financing deal with Packer and Brett Ratner, the director-producer. Warner Bros. chairman and CEO Kevin Tsujihara is stepping down from his roles in the wake of a recent scandal.

Macy's and Lori Loughlin's comments about daughters resurface
She was a student at the University of Southern California as of the fall of 2018. "Words to live by". Following the breaking news, Huffman was arrested on Tuesday and released after posting $250k bond.

Apple launches 10.5-inch iPad, updates Mini ahead of March 25 event
The expectation had been that, as new pen-enabled iPads arrived, Apple would shift to the newer Pencil, but that hasn't happened. Like the new iPad Air , this new iPad mini also gets a fully laminated screen with wide color support and True Tone technology .

Facebook Inc's Instagram is trialing a feature that lets USA users shop from the photo-sharing app by using a "checkout" option on items tagged for sale, the company said on Tuesday. "We started building this past year, but before we even did anything people were trying to shop for products on Instagram", she said. Tap it to select from various options such as size or color, then you'll proceed to payment without leaving Instagram.

If you're one of the many people who fall victim to Instagram's eerily on-point shopping ads, you're either going to love or panic over this news. Instagram is charging businesses an undisclosed "selling fee," according to TechCrunch. Instagram could also use a person's shopping history to show more targeted ads.

Instagram is partnering with PayPal to process payments and the information is stored on secured servers.

Instagram has more than 130 million users tapping to reveal product tags in shopping posts every month, up from 90 million in September, it said. More brands will be coming soon according to Instagram, while the new checkout is now in closed beta.

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