Colorado Sports Store Closes After Anti-Kaepernick Protest Backfires

Colorado Sports Store Closes After Anti-Kaepernick Protest Backfires

Kaepernick, the former 49ers quarterback, began kneeling during the national anthem to protest police brutality and racial injustice in 2016.

While he's sorry to lose the business, Martin said he'd rather be able to live with himself.

"I ditched all NIKE back in the summer over the Kaepernick ad and I have less than a bag full of their disrespectable stuff left", Martin wrote on Facebook on Wednesday.

Some users commented on his Facebook posts about the store closing with messages wondering if it was worth it. "For everybody that has offered help and support through the "Honor The Flag" memorial wall and NIKE boycott, now is your time to help me liquidate".

Martin said he realized a year ago that he could go out of business over the decision to remove Nike merchandise, given that a sizable chunk of his inventory was National Football League jerseys that are exclusive to Nike. One user even drew a parallel between Kaepernick and Martin, saying a story about someone sacrificing their career for their beliefs sounded familiar.

Martin told KOAA-TV that "being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas". "They have a virtual monopoly on jerseys".

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The son of a veteran, Martin said he disagreed with the ads' declaration "Believe in something". He is closing down his store.

Looks like Colin Kaepernick won't be the only one without a job at the moment. "We have a choice".

"This was never about property to me, this was about principle", Martin said Wednesday night while he was in his store, preparing to shut it down.

The lack of Nike apparel isn't the only reason people stopped shopping at his store.

Martin came to the realization that Kaepernick and Marshall have a lot of supporters who can shop elsewhere. "There is no other option", Martin told the CBS affiliate in Colorado Springs, KKTV.

Martin says it's not just the lack of Nike products, but also the loss of sales to online giants like Amazon that have been too hard to compete with. "So Colin, you don't know what sacrifice is, you just don't know what it is, in my opinion".

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