Alphabet reports $39.3 billion Dollars revenue in Q4 2018 earnings

Alphabet reports $39.3 billion Dollars revenue in Q4 2018 earnings

A booming digital advertising market lifted Google's fourth-quarter advertising sales by a fifth and helped Alphabet, its parent, to beat Wall Street's profit and revenue forecasts last night.

But the deeper worry is that despite the many things that Google and other companies beneath the Alphabet aegis do, it remains, at heart, a display advertising business.

Overall, Alphabet recorded $39.3 billion in revenue during the fourth quarter, with Google's advertising business accounting for the vast majority of that revenue. Alphabet said its traffic and acquisition cost - the money it pays to companies to run its ads and services - was $7.4 billion during the quarter, up from $6.5 billion a year ago.

Alphabet CFO Ruth Porat has stated that the company's rate of growth will slow further, but continued investment in shoring up its flagship products is expected to stand Google and its other interests in good stead.

The company which now has 98,771 employees globally reported a net income of $8.94 billion for the fourth quarter.

Google "other" revenues - think cloud platform and other non-advertising dosh - were $6.5bn, up 30 per cent from $5bn. In the final minutes of trading on Monday, shares hit $1,141.42, a rise of 2 percent in the last 12 months. Alphabet's staff grew 23% a year ago to 98,771 people, research and development expenses increased 29% to $21.4 billion, and capital expenditures almost doubled to $25.1 billion.

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Facebook Inc's better-then-expected fourth-quarter results last week had lifted expectations for Alphabet as they suggested that concerns about a global economic slowdown may be overblown.

Among the numbers that stood out was the jump in costs and capital expenditures, both in Google and Alphabet's other bets.

According to a February 4th, 2019 media release, Alphabet increased its Q4 revenue by 22 percent between 2017 and 2018.

Another Google segment of wide interest, called "Other Bets", that includes such companies like as health venture Verily and self-driving firm Waymo, rose 18 percent, to $154 million, well short of the $187.4 million analysts were looking for.

Alphabet's stock price dropped roughly 3 percent despite the beat in after-market trading Monday. Operating losses were $1.33 billion. Google announced in November that unit CEO Diane Greene was leaving after three years at the helm, and in January she was replaced by former longtime Oracle Corp. executive Thomas Kurian. Among the more damaging of those was its work on a China-specific search engine which ultimately caused questions to be raised by the United States government.

"I think Microsoft and Amazon need to keep one eye open with Google", he said.

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