New software can track down users who share Netflix accounts illegally

New software can track down users who share Netflix accounts illegally

It seems like Netflix is trying to clamp down on people sharing accounts, with new software being introduced that will see other people using the account being blocked.

Synamedia have developed "Credentials Sharing Insight" to pick up on unusual or extreme patterns on streaming service accounts, hoping to sniff out people sharing their passwords.

If passwords are being sold through for-profit operations, accounts could be shut down. If found, in some cases, it would ask the user to upgrade to a premium account that includes sharing.

Synamedia presented the technology at the CES 2019 conference in Las Vegas. According to The Daily Mail, Synamedia's AI-powered system is created to track down and analyze which users are logged in at different locations, quickly being able to flag accounts that are being shared.

The company revealed that 26% of millennials share passwords for video streaming services, while economic predictions indicate that in 2021, $9.9 billion of pay-TV revenues and $1.2 billion of over-the-top media services (OTT) revenues will be lost to credentials sharing.

Jean Marc Racine, CPO of Synamedia, said: "Casual credentials sharing is becoming too expensive to ignore".

'Our new solution gives operators the ability to take action.

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The company says its software is clever enough to know if you're watching from your house or a holiday home.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.

It can also distinguish users who are sharing passwords with friends or kids who no longer live at home.

While, according to Netflix, "the number of users that can stream at the same time will depend on your Netflix plan", those who pass on their credentials unlawfully can be chased and identified by an algorithm used by Synamedia.

"It's a great way to keep honest people honest while benefiting from an incremental revenue stream".

This story originally appeared in The Sun.

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