Ticketmaster Running Its Own Scalping Scheme

Ticketmaster Running Its Own Scalping Scheme

Ticketmaster reportedly denied the claims. According to reports, a Ticketmaster employee said 100 scalpers in North America are using TradeDesk: "I think our biggest broker right now has probably grabbed around 5 million", he said.

A CBS/Toronto Star investigation revealed the secret scalper program. They met with multiple Ticketmaster representatives.

As for the Ticketmaster employee in the undercover video, the company said, "We do not condone the statements made by the employee, as the conduct described clearly violates our terms of service".

TradeDesk users also get advantages that other resellers don't have.

In other words, Ticketmaster tried to recruit these fake scalpers to resell tickets at an inflated price via a their owned and operated platform named TradeDesk - which gives Ticketmaster themselves a cut of the profit.

Trade Desk software allows scalpers to synchronize multiple Ticketmaster accounts, each with a different name and credit card number - a common method used to access tickets beyond the limit.

In an explosive plot twist of M. Night Shayamalan proportions, it turns out Ticketmaster may have been secretly working with scalpers to rip us off this whole time!

The undercover journalists have learned that in spite of the presence of a Ticketmaster "buyer abuse" division that looks for dubious ticket sale activities on the site, the company excludes the TradeDesk system from its policing efforts.

In a statement to CBC News and the Star, Ticketmaster made no mention of the scalping program or its TradeDesk recruitment presentation. They can easily raise or drop prices on several tickets based on demand.

A 2009 Blockbuster sign advertising Live Nation's ticket sales publicized shortly before the latter company's merger with Ticketmaster
A 2009 Blockbuster sign advertising Live Nation's ticket sales publicized shortly before the latter company's merger with Ticketmaster

"We're not trying to build a better mousetrap".

It's common knowledge, our source says, that ticket brokers are often hesitant to use TradeDesk because they "assume TM resale will rat them out to TM primary and they will lose seats".

The Star/CBC report has ignited fierce public reaction in Canada and the United States, where it has been picked up by Rolling Stone Magazine and CBS News.

However, during the investigation, the reporters went to Ticket Summit 2018, a ticketing and industry convention in Las Vegas.

Ticketmaster is owned by the world's largest concert promoter, Live Nation - which brought in $10.3 billion in revenue a year ago - and sells tickets to concerts, pro sports games, theater shows and other events.

There's no federal law against ticket scalping, but Ticketmaster has publicly opposed the practice in the past.

Ticketmaster said it has already started an internal review.

It is categorically untrue that Ticketmaster has any program in place to enable resellers to acquire large volumes of tickets at the expense of consumers.

"In addition to our work fighting the use of automated bots, we have also taken the most restrictive stance on speculative ticketing, not allowing any seller, professional or otherwise, to post tickets we have not validated".

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