Jamie Oliver's Jerk Dish Criticized By Jamaican Chef Levi Roots

Jamie Oliver's Jerk Dish Criticized By Jamaican Chef Levi Roots

Jamie Oliver has given the world his take on cuisine from Spain, Italy, Sweden, Morocco, Greece, France and now Jamaica, but he's caused an outcry with his new "Punchy jerk rice" - a microwavable rice product that has all the patois, but none of the flavour.

For starters, "jerk" usually consists of some mixture of "allspice, scotch bonnet chillies, thyme, soy sauce, ginger, lime, garlic, onions and sugar", reports the BBC, combining sweet, savory, spicy, and earthy flavors into a rub used on grilled meat, like chicken (or, rarely, pork). I'm just wondering do you know what Jamaican jerk actually...

'Your jerk rice is not ok.

Butler said the chef's branding was "not OK" and questioned whether he even understood the Jamaican style of cooking.

Ms Butler said that Levi Roots, the Jamaican chef behind Reggae Reggae sauce, should "do a masterclass".

Since her tweet further discussion of cultural appropriation has swirled on social media with "Jamie Oliver" trending on Twitter.

She thundered: "If a black person was doing the rice, the white person wouldn't be buying it, but because it's Jamie Oliver he obviously gets that kudos to sell his products and make the money".

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One Twitter user, Regina Holland, said: "There's no such thing as jerk rice apart from what Jamie Oliver has concocted".

"Would you like me to change everything and change Yorkshire pudding to jerk Yorkshire pudding?"

British Labour Member of Parliament Dawn Butler, who is the daughter of Jamaican immigrants, has come out against celebrity chef Jamie Oliver accusing him of cultural appropriation after he launched a "jerk" rice brand.

Roots, who was born Keith Valentine Graham in Clarendon in Jamaica, added he had shown Oliver how to make an authentic jerk chicken recipe on the Naked Chef star's YouTube channel several years ago. You just can't have jerk rice'.

"You can not call it jerk if it doesn't have allspice".

ET Canada has reached out to Oliver's rep for comment.

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