McDonald’s launches ‘MacCoin’ - but it’s really just a coupon

McDonald’s launches ‘MacCoin’ - but it’s really just a coupon

"As one of the most well-known and iconic McDonald's menu items - and business driver - around the globe and in Canada, the Big Mac deserves the celebration that the coin evokes", says Jeff McLean, Chief Financial Officer, McDonald's Canada.

The fast-food restaurant says it will give away a "MacCoin" beginning August 2 to anyone who purchases a Big Mac.

While MacCoin won't appreciate in value in the bank, each of the more than 6.2 million coins being distributed can be redeemed for a Big Mac at McDonald's restaurants in more than 50 countries.

Dubbed the "MacCoin" (because, what else would they name it) the faux currency can be redeemed at many McDonald's around the world.

But the milestone comes as the company reduces its number of USA stores. This step has been taken to commemorate 50th anniversary of the Big Mac.

The MacCoin will be redeemable at 14,000 US locations so chances are there'll be one close to you that'll take what the fast food empire is hailing as the "first fully food-back global currency".

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"We've noticed that in a lot of the different McDonald's promotions we've done over the last few years, there's a certain passion and love for McDs swag", says Grachnik, adding that Canadians can win a coin on social simply by tweeting why they love the burger through #BigMac50.

In 1967, Michael James "Jim" Delligatti lobbied the company to let him test the burger at his Pittsburgh restaurants.

McDonald's agreed to let Delligatti sell the sandwich at a single location, on the condition that he use the company's standard bun.

But we kind of wish the Golden Arches would let this economic experiment play out by removing the time limit.

"What iconic sandwich do you know that can beat the Big Mac as far as longevity?" said Delligatti, himself a McDonald's franchisee. Newer chains such as Shake Shack and Five Guys offer burgers that can make the Big Mac seem outdated. In 2007, the Big Mac Museum Restaurant was established in North Huntingdon, Pennsylvania, to honor the juicy burger.

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