Amazon's hopes its Prime Day doesn't go to the dogs

Amazon's hopes its Prime Day doesn't go to the dogs

Feedvisor estimated spending skyrocketed 89 percent in the first 12 hours of the event, even despite widespread outages on, compared with the same period past year, Bloomberg reported. Those attempting to shop on the Amazon app were treated to an image of a dog-such as a yellow Lab-and text that read, "UH-OH Something went wrong on our end".

The online retailer added it expected only a fraction of Amazon Prime Day sales to be affected. Search results show empty lists despite stating that there are hundreds of results for the search query.

Besides its impact in terms of sales - Bloomberg Intelligence estimated it would generate as much as $3 billion in sales this year - Prime Day is also becoming a major digital ad event, reports BIScience, a global competitive media intelligence platform. Hopefully, the website will be able to recover quickly so customers can enjoy the deals without frustration.

Members bought more than 300,000 Instant Pots, the top selling non-Amazon device in the U.S.

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As the name suggests, the sales from this event were only available to, and Amazon had more signups for the membership service than on any other day in history. The heightened attention Prime Day delivers, in particular, has helped entrepreneurs create awareness around their brands and grow their businesses-and the past 36 hours did not disappoint. It recently announced that the cost of Prime membership would go up, and the shopping day is a way to prove the value.

Amazon's invented July shopping holiday, Prime Day, got off to a less than epic start. If you're not already a member, there's no better time than Prime Day to make the most of your 30-day free trial.

NEW PRODUCT LAUNCHES: Several companies agreed to launch new products on Prime Day, Amazon says. We have reached out to Amazon and will update this story should we receive comment.

To the uninitiated, Prime Day is Amazon's summery version of Black Friday, giving its members massive discounts on just about everything. Target said July 17 was the highest single day of traffic and sales of 2018. Thousands of big companies rely on AWS to run their websites. Once those issues were ironed out though, it's been smooth sailing with nothing standing between shoppers and the killer Prime Day deals they had been waiting for.

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