Women who showed their breasts on national television during the fifth game of the World Series Sunday night were banned from attending indefinitely at major league baseball tournaments.
In the seventh inning of the Houston Astros' victory over the Washington Nationals, two women sitting on the first base of the home encounter burst their breasts just as Gerrit Cole was on the point of pronouncing a throw. Women, who are influencers and role models in social media, work for a publication called SHAGMAG, which co-founder Stephen McHugh describes as "the millennial version of Playboy." Julia Rose, one of the women who flashed, is also founder and general manager. the company. McHugh told Larry Brown Sports that Rose had the idea of raising public awareness of breast cancer.
"Julia Rose, founder and CEO of SHAGMAG, lobbied for the break-in to raise awareness of breast cancer," McHugh said in an email. "Julia's company, SHAGMAG, is the millennial version of PLAYBOY. Every month, the digital magazine presents Julia Rose with another influencer, creator or famous model. "
Rose and two other women – Lauren Summer and Kayla Lauren – are escorted out of the stadium and banned from MLB competitions for an indefinite period. Rose shared a photo of a letter from a league official informing him of this ban.
Cole may have been distracted by the stunt, as he eventually walked Ryan Zimmerman for only his second free pass of the match. However, he then profited from a bad call to come out of a traffic jam, and the Astros went on to win 7-1 and take a 3-2 lead in the series.
Whether it was promoting SHAGMAG or raising awareness about breast cancer, or both, these women certainly caught the attention of people.