Frank celebrates 'whopper of a win' with Burger King contract

Frank celebrates 'whopper of a win' with Burger King contract

Burger King considers the trial of the Impossible Whopper success successful.

Patrons across 59 restaurants in St Louis, Missouri, were the first to try a new iteration of the fast food chain's most famous sandwich - one made with a meatless patty from Impossible Foods.

Less than a month later, Burger King says the pilot project has shown "encouraging results" and that the meatless patty is ready to become a permanent menu item.

The Impossible Whopper is meant to "give somebody who wants to eat a burger every day but doesn't necessarily want to eat beef every day, permission to come into the restaurants more frequently", Chris Finazzo, president of Burger King North America, said in a statement. The company said it may expand sales nationally by the end of this year.

Burger King has named Frank as its retained United Kingdom public relations agency after a four-way competitive pitch.

The move comes as Burger King wants to give the consumers more balance in their diet.

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The group of people then breaks out singing "All I ask is that you let me feel my way" sung to the same tune as "Have It Your Way", a song that burger fans might recognize from 1970s Burger King commercials.

The Real Meals boxes - which include the Whopper meal or a Whopper, fries, and a drink - are available at a handful of locations in Austin, Seattle, Miami, Los Angeles, and New York City starting Wednesday.

A Burger King Whopper traditionally contains flame-grilled beef, tomatoes, lettuce, mayo, ketchup, pickles and sliced white onions on a soft sesame bread. Burger King's same-store sales grew 2% as the company tried to revive USA breakfast sales with a $5 monthly coffee subscription offer. "We're not seeing guests swap the original Whopper for the Impossible Whopper", said Restaurant Brands International CEO Jose Cil during the company's first quarter 2019 earnings call. Eventually, the market could reach $35 billion in the USA, according to Impossible Foods' competitor, Beyond Meat.

"It seems like the world is coming around", said Brown in a statement.

The Toronto-based company reported net income of 53 cents.

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