You dumped cable? Comcast hopes to reel you back in

You dumped cable? Comcast hopes to reel you back in

Comcast says "Xfinity Flex comes with more than 10,000 free online movies and TV shows-including live streaming TV-from ESPN3, Xumo, Pluto, Tubi TV, Cheddar, YouTube, and more".

Strauss added that Comcast is aiming Flex at just "a certain segment of our Internet customers" who wanted a more organized view of available Internet video services. Comcast calls Xfinity Flex a 'streaming platform, ' one offering an integrated guide with direct access to other popular services, including Prime Video and Netflix.

Starting next week, Flex will cost $5 monthly but will only be available to current Comcast Internet customers.

Comcast is taking on the likes of Roku and Amazon Fire TV with its own 4K HDR streaming box, though it has some strings attached.

Comcast unveils $5-a-month cable-like streaming service Xfinity Flex

Its a way Comcast, the biggest cable provider in the USA, can push customers to "start thinking of the television as a digital display", Matt Strauss, the head of the company's Xfinity Services line of business, said on a conference call announcing the product.

Users of the new service, called Flex, get a set top box, much like those from Apple or Roku, to connect to their TVs, and a voice-controlled remote.

Like the rest of the cable industry, Comcast has focused its future around its internet business, as the consumer trend of "cord cutting" services has shown few signs of abating.

It will also offer music listening and can integrate security camera footage too, pushing the TV to be more than a video-viewing device. Keep in mind that if you're an Xfinity Internet-only customer, you will have to pay the $5/month for the Xfinity Flex on top of what you're already paying for your existing Internet plan. Of course, the customer will need their own separate video service subscriptions to access the content from those platforms.

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