British Airways unveils new Club Suite

British Airways unveils new Club Suite

London | British Airways has unveiled the business-class seat it's counting on to fend off Virgin Atlantic Airways and other rivals in markets including London-to-New York, the world's most lucrative route for corporate travel.

Launched this morning, BA's new "Club Suite" seat will be a significant departure from, and drastic improvement on, the airline's current offering. It's based on a customised version of the Super Dimond seat made by Collins Aerospace and comes with a new 18.5-inch IFE screen which can finally be used from gate-to-gate.

The airline, which is marking its centenary this year, will roll out the new suites in a carefully managed programme created to minimise disruption to customers.

During phase one, the first A350 aircraft will start some short-haul flying between London and Madrid to allow the airline's teams to ideal their customer service delivery and familiarise cabin crew with the aircraft layout.

In phase two, from October 1st, the aircraft will begin long-haul flying.

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The seats will be introduced on the new Airbus A350 planes joining the fleet this July.

With its centenary celebrations ongoing, British Airways has announced the latest major upgrade to result from the £6.5 billion now being invested in enhancing the company's products and services: an entirely new Club World business-class cabin.

"We hope that as more customers have the chance to experience it, they'll enjoy travelling in it as much as we've enjoyed designing it".

Passengers previously had to climb over another traveller's bed to get out, with the new seats created to remove this annoyance. The trend was first started by Qatar Airways with its highly acclaimed QSuite product and is also seen on Delta One Suites.

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