Raptors' Practice Facility Renamed After Drake, OVO Brand

Raptors' Practice Facility Renamed After Drake, OVO Brand

The Raptors have renamed their practice facility the OVO Athletic Centre, the branding of Drake's ever-expanding October's Very Own business empire, which includes a clothing line and record label.

Now the team's training facility has been renamed from the BioSteel Centre to the OVO Athletic Centre, which Drake introduced to the world this morning on his Instagram.

Ujiri flew to Manchester, England, where Drake is now on tour, to deliver him a key to the newly named practice facility, per TSN's Josh Lewenberg.

It's far from the first collaboration between the franchise and the Toronto-born musician, who joined the organization in an official capacity as a global ambassador in September 2013. "With each step of our partnership over the last five and a half years, we have worked together to build a winning basketball program in Toronto and deliver for our fans and our community", said Masai Ujiri.

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Drake has been involved in planning for the 2016 All-Star Weekend at Scotiabank Arena (then Air Canada Centre), the launch of the "We The North" campaign and the design of an OVO-inspired alternate uniform.

In January of past year, Drake and the Raptors announced six "Welcome Toronto" and OVO-themed home games each season, with the Raptors wearing their OVO-edition uniforms and a new black and gold home court for each game.

He has a locker in the Raptors locker room, with a nametag that reads "The Boy".

The 2019 NBA Playoffs will kickoff on April 13, and if the Raptors make a run at the Eastern Conference title you can expect to see Drake in his usual court side seat once his tour comes to a close.

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