Everything we know about Apple’s unexpected March 25 event

Everything we know about Apple’s unexpected March 25 event

Apple has revealed the dates of its "Special Event" that will be held on March 25 at the Steve Jobs Theatre.

Timing is reportedly tight.

If the speculation is right, Apple will be launching the service in a fiercely competitive market which will also see Disney, AT&T and NBC enter the space later this year.

In addition to the anticipated video service, the event will witness the traditional unveiling of new iPads.

Sources previously told Reuters that the company is targeting April for the launch of a streaming television service that will likely include subscription TV service.

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Rumour has it that the service will combine original content and existing third-party subscription services. According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services.

"If Apple executes with minimal speed bumps and aggressively acquires content given the company's massive installed base and unmatched brand loyalty", the analysts write, then reaching 100 million subs for this new service in the 3-to-5-year timeframe seems a realistic target. That deal helped the firm launch Apple Music, so we shouldn't completely rule out a similar transaction for its video streamer.

The streaming TV service, though, is the big gamble - an attempt to try something much more hard than it looks and which is also generating competition at an exponential rate these days.

Other things expected are AirPods 2, AirPower, and possibly an update to the 5th generation iPad but we won't be holding our breath for that. The event will start at 10:00 a.m.

As per the report in The Verge, rumours of the event began late past year.

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