Nissan Says To Stop Producing Infiniti Cars In UK

Nissan Says To Stop Producing Infiniti Cars In UK

Infiniti said it will discontinue the Q30 and QX30 models and cease their production by the middle of 2019 at Nissan's plant in Sunderland, England.

Infiniti is pulling out of Western Europe after Nissan's premium arm was no longer considered a viable business here.

It's a second blow for the factory in as many months after the Japanese company confirmed in early February that it had cancelled plans to build the next-generation Nissan X-Trail SUV at the British facility.

Globally, Infiniti intends to improve the sales experience at its dealers and boost its vehicles' residual values, some of which will be done by future-proofing the brand's portfolio.

Instead, Nissan plans to promote the Infiniti brand in the USA and Chinese markets.

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Infiniti has struggled to effectively meet emissions and other regulatory requirements in Europe, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges.

Britain and Ireland's largest union, Unite said it would be working closely with Nissan to protect the jobs of workers affected by the carmaker's decision.

Nissan is ending Infiniti vehicle sales in the United Kingdom, as part of a restructuring plan that will refocus the premium brand on markets in North America and China. It will offer no new diesel options from 2021 onward when it will begin a campaign to electrify its entire lineup on a new platform.

"Infiniti markets and sells independently as a premium brand", a company representative explained to The Drive. Like all other auto makers Infiniti will have to invest heavily in electrification in order to reduce its fleet emissions, which are mandated at an average of 95g/km of Carbon dioxide in Europe from next year.

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