IKEA sells world map however forgets to incorporate New Zealand

IKEA sells world map however forgets to incorporate New Zealand

A photo of the map being sold in an Ikea store in Washington DC was posted to Reddit on Thursday.

Ikea has apologised to Kiwis for selling a world map with New Zealand missing on it.

In a statement to the BBC, Ikea has apologised for selling the inaccurate product.

Ikea has apologized for an offensive world map that somehow doesn't feature New Zealand - one month after they announced plans to expand into the island nation.

"Ikea is responsible for securing correct and compliant motifs on all our products", a spokesperson said.

"We can see the process has failed regarding the product BJÖRKSTA world map - we regret this mistake and apologise".

"We regret this mistake and apologise", they said, adding that the incomplete map is now being phased out of Ikea stores.

A few weeks later, the Swedish furniture giant confirmed it will be launching a megastore in Auckland with 7000 products and a restaurant, without offering any details as to where the location will be and when it will be arriving.

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Ikea plans to open a popup shop in Auckland before the launch of its flagship store, which will take time to build.

IF YOU'RE going to spend $42 on a world map, you want it to be geographically accurate at the very least.

Last year, a Redditor pointed out an Ikea store having a map on their wall missing our great country. In fact, so many maps neglect the country that its tourism department launched the #GetNZontheMap campaign past year.

Another wrote: "Hopefully Ikea won't be using their own map to find us when they open their first store in New Zealand".

"New Zealand, where the bloody hell are ya?"

But others took it in positive stride, with one user stating that New Zealand is "out of this world". "This is a major conspiracy", he tells Ardern in the video.

A third cheekily said: 'To be fair to Ikea, it ain't hard to forget about New Zealand'.

The New Zealand prime minister Jacinda Ardern has yet to weigh in on this particular incident, but she took part in last year's map campaign, co-starring in a video with Flight of the Conchords' Rhys Darby.

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