Amazon unveils ad-supported IMDb video streaming service

Amazon unveils ad-supported IMDb video streaming service

IMDb, the Amazon-owned Movie and TV review site, is launching its own free-to-view streaming video channel.

The development should help IMDb's parent company, Amazon, generate more ad-driven revenue - an area in which the company has experienced impressive growth of late, recently ascending to third place in the USA rankings behind Google and Facebook. There, viewers can watch acclaimed titles such as Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, and True Romance, to name a few.

Fire TV customers will see the new IMDb Freedive icon in the “Your Apps & Channels” row, making it easy to find free movies and TV shows.

Freedive is available through your computer or Amazon Fire TV device.

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Amazon-owned IMDb is already a prominent platform for Movies, TV and celebrity content. The service will include Amazon's "X-Ray" feature, which allows users to dig into details about the cast, crew, soundtracks and other information.

At first glance, the titles available on Freedive are fairly impressive. Unlike some services though, this one's free (thanks to the ads!) to stream. IMDB, which started as a fan site, but since 1998 belongs to Amazon, says that the soon to be launched mobile app. Most of the content is slightly older in nature, though the catalog is mostly populated with top-tier Hollywood movies.

Freedive's arrival comes as somewhat of a surprise. But IMDb's ad-based model could make it attractive to consumers who want to watch movies and TV shows without getting a subscription service.

Yes, IMDb, the website you are familiar with for movie ratings and facts, is entering the movie streaming business with a new service called FreeDive.

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