Netflix faces lawsuit over Black Mirror: Bandersnatch

Netflix faces lawsuit over Black Mirror: Bandersnatch

Netflix is being sued by Chooseco LLC, known for publishing the "Choose Your Own Adventure" novels popular in the 1980s and 90s, for alleged trademark infringement in the interactive episode of Black Mirror, "Bandersnatch".

Let's just get this out of the way: I hated Netflix's Black Mirror movie, Bandersnatch.

And as a result, Chooseco argues, the Choose Your Own Adventure brand was sullied by being connected to the intensely bleak show.

In the film, the protagonist is trying to adapt a fictional choose-your-own-adventure book called Bandersnatch into a video game. A character even says "it's a "Choose Your Own Adventure" book".

The popular "Black Mirror: Bandersnatch" episode debuted December 28 and allows viewers to select how they want the story to go and get different endings. Also, the lawsuit notes that Chooseco sent Netflix a cease and desist request asking the service to stop using Choose Your Own Adventure in connection with its marketing efforts for one of its earlier interactive children's programs.

The Choose Your Own Adventure series has sold more than 265 million copies worldwide.

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Additionally, Chooseco claims that the violent and disturbing nature of the film, including references to drug use and mutilation, tarnishes the brand and is inappropriate for its young audience.

According to a January 11th, 2019 Hollywood Reporter story, US -based publisher Chooseco filed documents in Vermont arguing that the publisher has used the phrase since the 1980s and has sold more than 265 million copies of its Choose Your Own Adventure books.

Chooseco is seeking $25 million from Netflix in damages with the lawsuit.

The plaintiff said 20th Century Fox now holds an options contract to develop an interactive series based on the books, which allow readers to influence the story they are reading by turning to different pages.

Netflix has no comment on the matter.

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