Apple is reportedly cutting iPhone production by 10 percent

Apple is reportedly cutting iPhone production by 10 percent

This puts Apple's decision to stop disclosing the number of iPhone it sells for each quarter in a completely new light, given that a 10% cut in production for the new iPhone models would translate into a whopping 20% YoY contraction from "the 52.21 million units Apple sold in January-March 2018", as reported by Nikkei Asian Review. "We believe the economic environment in China has been further impacted by rising trade tensions with the United States".

The higher price for the new iPhones has been a concern for analysts and consumers. This new cut falls outside of the time frame for last week's blockbuster warning to investors from Apple CEO Tim Cook, which covered the fourth quarter of 2018.

Apple asked its suppliers late last month to produce fewer than planned units of its XS, XS Max and XR models, the Nikkei reported.

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Market research firm Canalys estimates shipments fell 12 percent in China previous year and expects smartphone shipments in 2019 to dip another 3 percent, to below 400 million for the first time since 2014.

A different source told the publication the revised plan reduces iPhone production volume to about 40 million to 43 million units from 47 million to 48 million units for the first quarter. They are perhaps Apple's most important and key supplier and could be viewed as a strategic partner for the world's second most valuable company. Pegatron declined to comment on the report when contacted by Reuters, while Foxconn did not immediately reply to a request for comment. Cupertino probably decided on that initial goal based on previous sales, seeing as it sold 52.21 million units within the same period a year ago.

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