Apple Music is shutting down Connect feature

Apple Music is shutting down Connect feature

However, one can still create artist playlists with the latest version of Apple Music.

Although there's been no public announcement, Apple has also updated the support page to with a mini-obituary for the feature: "Connect posts from artists are no longer supported".

Apple hyped up Connect as a way for artists to have a more personal relationship with their fans, but the feature has fizzled, according to the Engadget.

Apple have started notifying artists that they will no longer be able to post content to their artist pages as they slowly remove Connect from Apple Music.

Apple went on to say that all previously uploaded Connect content will remain on the platform until May 24, 2019. In lieu of Connect, Apple said it is looking for new ways to help artists better connect to their fans. In its place, Apple has added a new Artist Radio channel. As of today, Apple Music Connect is practically shutting down, save for a few traces, leaving artists less connected with their fans.

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The "Connect" feature was introduced alongside Apple Music in 2015.

For Apple, music and social just don't mix.

Connect pages were rarely updated by artists, usually showing outdated posts.

The Cupertino computing giant launched 'iTunes Ping' in September 2010, ultimately shuttering that service two-years-later in September 2012. Clearly Apple felt the feature was under-utilised by artists and fans alike and have made a decision to get rid of the feature.

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