Iceland's Christmas TV ad banned for being political

Iceland's Christmas TV ad banned for being political

Iceland has had to pull its eagerly-anticipated Christmas advert from the nation's TV screens for breaching political advertising rules.

Clearcast, the body which approves or rejects adverts for broadcast on television and video on demand, said it was "concerned" that the commercial "doesn't comply" with legislation on political advertising.

She is confused as to why he is there and when she asks him discovers it's because humans are in his rainforest harvesting palm oil and he has nowhere to live because of deforestation.

Iceland had planned to make a splash this year in the hotly contested battle for the title of most memorable Christmas advert with a hard-hitting animated offering spotlighting the role of palm oil in driving rainforest destruction.

Richard Walker, managing director at Iceland, said: "Whilst our advert sadly never made it to TV screens, we are hopeful that consumers will take to social media to view the film, which raises awareness of an important global issue".

"The creative submitted to us is linked to another organization who have not yet been able to demonstrate compliance in this area", Clearcast wrote in a statement.

It's on YouTube so we can all still see it though, just imagine the last seven seconds of it is a cut to some pre-cooked roast potatoes being served up by a textbook TV mum, then whatever Iceland's current slogan is comes up, written in a Christmassy font.

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Just think about the hype around John Lewis - people actually sob at that shit. "It was so emotional".

Rang-tan is an emotive animation telling the story of rainforest destruction caused by palm oil production, and its devastating impact on the critically endangered orangutan. I'll share your story far and wide so that others can fight too.

There were over 3,000 responses to the tweet with one follower asking: "Why on earth was this banned?"

The advert shows a bulldozer chasing Rang-Tan and her mother through the forest.

Someone else wrote: "Bravo Iceland!"

Earlier this year, Iceland became the first major United Kingdom supermarket to announce they are removing palm oil from all its own-brand products.

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