Samsung Russia ambassador seen using Apple iPhone, gets sued for $1.6 million

Samsung Russia ambassador seen using Apple iPhone, gets sued for $1.6 million

We've come across several instances where known celebs are caught promoting Android smartphone brands using an iPhone.

That appears to be the case for Samsung's brand ambassador in Russian Federation.

Ksenia Sobchak, who is a reality TV show host and politician was seen using iPhone X during a TV interview. As reported by The Mirror, Sobchak has not been sticking to the contract. However, she was seen using an iPhone X during a TV interview while attempting to hide it under a piece of paper. Apparently, the iPhone X is her personal phone and she prefers using it over the phone she's been paid to use and endorse. Similarly, supermodel Kate Upton was photographed using her iPhone during a Samsung Galaxy Note 10 launch event in NY, giving free publicity to Samsung's biggest rival in the premium space.

Besides appearing on television with an iPhone X, Ms. Sobchak has appeared at social events in Moscow clutching the iOS powered handset, obviously in violation of her contract.

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Ksenia Sobchak is the face of Samsung in Russian Federation, and is required to use Samsung-branded smartphones. Something similar happened with Xenia Sobchak, the brand ambassador of Samsung in Russian Federation.

Of course, Samsung suing Sobchak might only serve to further embarrass the company by bringing the story into the limelight. Samsung's move to sue Xenia is seen as a stern warning to all those who feast on the money paid by companies to promote their brands/products but don't abide by the contract.

It's not uncommon for companies to pay for brand ambassadors. From pushing hashtags to creating awareness and even brand endorsements, digital marketers are using influencers to achieve it all.

Like this post? Share it! That's the reality of it, though, and it's a business decision.

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