Apple Streaming Service Rejects Dr. Dre’s New Series, Toning Down Others

Apple Streaming Service Rejects Dr. Dre’s New Series, Toning Down Others

The Wall Street Journal (subscription required, but Business Insider also has the story) reports that the Apple CEO saw footage from the six-part series Vital Signs back in 2017 and thought it too gratuitous for Apple's platforms - the series appears to have been put on ice amid reports of reshoots, and there's no word about a release date. This was out of place with Apple's vision of its TV arm, which now has shows in development with Oprah Winfrey and Jenifer Aniston among others. Dr. Dre made his first foray into the world of scripted drama as executive producer on 2015 N.W.A. movie, Straight Outta Compton.

The Wall Street Journal also reports that Cook's decision was reached out of concerns for the service's consumer products sales. Apple also backed off from a Whitney Cummings show about the #MeToo movement ("too sensitive a topic") and asked director M. Night Shyamalan to remove crucifixes from characters' homes in his psychological thriller because of fears of alienating religious viewers. While the established streaming services tend to take an "anything goes" policy, Apple is clearly trying to differentiate itself by making more homogenized content with, (they hope) a wider audience appeal. While the likes of Netflix, HBO, and Amazon aren't afraid to include sex and violence in their shows, it seems Apple is confident its sanitized approach will be just as successful.

Despite its mandate, Apple has secured major talent, including projects from Steven Spielberg, Reese Witherspoon and Jennifer Aniston among others.

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It's not known when Apple will eventually debut the first slate of its shows, as the launch has been postponed twice.

Apple is so far a bit player, having purchased about a dozen shows and is developing two dozen more, most of which are family friendly in the style of "Friday Night Lights".

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