Spotify now letting independent artists upload music directly

Spotify now letting independent artists upload music directly

Still, uploads represent another way for musicians and Spotify to cut out middlemen.

Artists will upload their music via the Spotify For Artists platform, which counted over 200,000 user at the end of June.

But the feature, if eventually put to scale, could in the long run drastically change the business decisions for artists who would not need to go through a label or one of the batch of new companies, such as TuneCore, that provide uploading services for independent artists.

At the same time, Spotify has started cutting direct licensing deals with indie artists, allowing them to bypass labels and collect a greater share of revenue.

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The feature is only in beta at the moment, but Spotify confirms the feature has already been tested by "a handful of independent artists and labels" including Michael Brun, VIAA and Noname, whose debut album Room 25 landed last week. You'll see a preview of exactly how things will appear to listeners before you hit submit.

In a blog post heralding the feature, Spotify writes, "Since we launched Spotify for Artists, one of the top requested features has been the ability to upload music directly onto Spotify". Just like releasing through any other partner, you'll get paid when fans stream your music on Spotify.

Currently, the feature is only available "by invitation to a few hundred US-based independent artists", but Spotify says they'll expand the availability over the next few months. They can view their royalty payments alongside other analytics in Spotify for Artists.

As streaming quickly becomes the pre-eminent way of listening to music, especially for young consumers, artists have relented with virtually no prominent musicians still boycotting Spotify and its rivals completely.

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