Apple's greatest magic trick: A $749 iPhone is now "cheap"

Apple's greatest magic trick: A $749 iPhone is now

While unveiling its new devices, Apple usually does not reveal all the important details of their specs sheet, and the same applies to this year's iPhones as well - iPhone Xs, Xs Max and Xr. The iPhone XR also promises 1.5 hours more battery life than the iPhone 8 Plus.

Like the iPhone X, the new devices are meant to pronounce the "X" as 'ten, ' but many have already read it as X, causing some rather unfortunate pronunciations of the iPhone Xs Max and the iPhone Xs. In a "What's in the Box" listing on its product pages, Apple said that you'll find an iPhone, charger, and its wired Earpods earbuds. Dubbed the iPhone XR, the new model sits in between the iPhone 8 and iPhone 8 Plus in size, and features a 6.1-inch advanced LCD screen that the company is calling its "Liquid Retina" display. It has a lower-resolution 6.1-inch LCD screen and a single rear-facing camera, but otherwise delivers on the specifications of the Xs series. Side by side, the iPhone XR screen looks duller and less pin-sharp. A single 12-megapixel camera resides on the back.

So why bother discontinuing the iPhone X, its most significant phone upgrade in years? You can't zoom in as much, though, and you have fewer portrait lighting effects. People storing albums upon albums of home movies will prefer the 512GB option that the iPhone XS and XS Max offer.

The iPhone Xr goes for $749, the iPhone Xs starts at $999 and the iPhone Xs Max begins at a whopping $1,099. Meanwhile, the iPhone 8 starts at £599/$599 and the 8 Plus is reduced to £699/$699.

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Since the Apple Watch launched in April 2015, most people haven't figured that they need one.

We're also going to see Beats' Solo3 Wireless in "satin gold" and "satin silver".

Therefore, if you were in love with the smaller 4-inch compact form factor or don't want to part with the headphone jack on an iPhone, you can try your luck with the SE and 6S till stocks last.

This has led to the iPhone XR being variously described as "cheap", "entry-level", or the "budget" iPhone for this year.

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