Apple unveils three new iPhones including bigger, pricier XS Max

Apple unveils three new iPhones including bigger, pricier XS Max

This one will cost nearly $1,100, topping last year's iPhone X, which at $1,000 seemed jaw-dropping at the time.

The new iPhone XS models also have a slider that lets you adjust how out of focus the background is behind a photos's subject - a quality known in photography circles as bokeh.

For the most part, Apple has stuck to similar color schemes for its yearly iPhone releases. The iPhone Xc or Xr is also expected to feature an LCD screen, opposed to the OLED displays on the iPhone Xs and Xs Max. As expected, the phones will now come with up to 512GB of storage, up from the 256GB max on last year's models.

Schiller, Senior Vice President, Worldwide Marketing of Apple, speaks about the the new Apple iPhone XR at an Apple Inc product launch event at the Steve Jobs Theater in Cupertino, California, U.S., September 12, 2018. "ORCRP001070-topic.html" class="local_link" >Apple is expected to showcase three new iPhones on Wednesday, including its biggest and most expensive model yet, as the company seeks to widen the product's appeal amid slowing sales growth.

But if you are new to the iOS 12 game, or have just bought an iPhone or iPad, then you will be pleased to learn that the update is packed with a bunch of new features which is sure to breathe new life into your OS.

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Both handsets also support dual-SIM technology.

Joining the XS and XS Max will be the iPhone XR, a lower-cost model that comes in a variety of fun colors including blue, coral, yellow and red. It has a traditional, lower-quality screen and an aluminum body; it's physically smaller than the iPhone 8 Plus but has a bigger screen. First of these iPhone leaks is the image you see above.

Additionally, the company is expected to announce a new 13-inch Retina display MacBook laptop to replace the MacBook Air as well as the first update to its Mac mini desktop computer in four years. Following that, industry watchers say the new phones could be spoken as "Tennis Max", "Tennis" and "Tenner".

It is positioning the new watch as a more comprehensive health device, able to detect an irregular heartbeat and start an emergency call automatically if it detects a user falling down, potentially appealing to older customers. The previous Apple Watch was available in 38 mm and 42 mm sizes.

Regardless of the phones, the real star of Apple's launch event on Wednesday evening was the Apple Watch Series 4, which, despite being a relative squib on its release, has begun to corner the market as a health wearable. The Series 3 will continue to be sold, now at a cheaper $279 starting price.

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