Carlsberg Solved the Six-Pack Packaging Problem with Glue

Carlsberg Solved the Six-Pack Packaging Problem with Glue

Carlsberg is the latest company to take steps to reduce its plastic packaging, following other multinationals such as Ikea, McDonalds, Starbucks and Adidas.

The damage caused by plastic rings was highlighted by the case of a turtle called Peanut, which was severely deformed after a discarded ring constricted its growth.

Global beer giant Carlsberg have announced plans to ditch the familiar four or six-pack rings, and replace them with a fully recyclable glue alternative.

Head of sustainability at Carlsberg, Simon Boas Hoffmeyer, said once the Snap Packs are rolled out worldwide the company will reduce its plastic use by 1,200 tonnes a year - the equivalent of 60 million plastic bags.

From now on, the cans will be held together by this glue - pretty cool right?

"We're constantly in pursuit of new ways to make probably the best beer in the world even better", Carlsberg said in a release on its website. Each six-pack will still feature a tiny plastic handle to make it easier to carry around.

Describing the new "Snap Pack" as a "world first for the beer industry", the frothy firm said it would cut the amount of plastic used in traditional multi-packs by as much as 76%.

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"We are working hard to deliver on our ambitious sustainability agenda and to help tackle climate change", Cees 't Hart, CEO of Carlsberg Group, said in a statement.

From 10 September, "snap packs" held together by this glue will be available in United Kingdom branches of Tesco then rolled out to Norway.

'We therefore need to act now.

Cees 't Hart, CEO of the Carlsberg Group, said: "It's an important day for Carlsberg".

This could be the end of the plastic can holder.

Bo Øksnebjerg, Secretary General for the WWF in Denmark, said the organisation considers it "huge progress" that Carlsberg is now launching solutions that significantly reduce the amount of plastic in its packaging.

British beer fans will be the first to test this pledge as Carlsberg has chosen the United Kingdom market, which consumes 30 per cent of its beer annually, to debut the eco-friendly packaging innovation. If you're thinking "how did no one think of this before?!" so are we!

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