Nike releases new ad featuring Colin Kaepernick, LeBron James, Serena Williams

Nike releases new ad featuring Colin Kaepernick, LeBron James, Serena Williams

Kaepernick, who spent six years in the NFL, gained attention for his on-field political action in 2016, when he took a knee during the national anthem in protest of social injustice.

The backlash returned this week after Nike announced the ad campaign.

Protesters burned Nike shoes and some consumers demanded a boycott after the footwear and apparel maker's unveiling of Kaepernick, while the company's shares fell on Tuesday, closing down 3.2 per cent.

Former San Francisco quarterback Colin Kaepernick appears as a face of Nike Inc advertisement pictured on top of a building in San Francisco, California, US September 5, 2018. Boldness has always been part of the brand. "This is what they love to do".

Featured in the middle of the two-minute ad, right before LeBron James, Kaepernick narrates Davies' story.

Other celebrities have also expressed their support for Kaepernick, either by retweeting the ad or sharing the #ImWithKap, #JustDoIt and #TeamNike hashtags.

Colin references Serena Williams and praises her as "the greatest athlete ever" - while throwing similar compliments at stars like Odell Beckham, Shaquem Griffin and the U.S. Women's National Soccer Team.

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The full ad which runs just over two minutes long, opens with Kaepernick's voice saying 'If people say your dreams are insane, if they laugh at what you think you can do, good.

The version posted to Twitter touches on the protests.

"Believe in something, even if it means sacrificing everything", Kaepernick tweeted along with the video.

Kaepernick, however, insists National Football League is talking out of both sides of its mouth and has sued the National Football League, accusing team owners of colluding to bar him from getting another contract. Jones openly spoke out against these protests earlier this year.

Newton said Kaepernick has his respect. Those rules were recently put on hold pending further discussion.

Nike did not immediately respond to FOX Business' request for comment on the report.

Closing his remarks, he said he stood "for anybody who believes in change".

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