Colin Kaepernick Becomes Face of Nike 'Just Do It' Campaign

Colin Kaepernick Becomes Face of Nike 'Just Do It' Campaign

In August 2016, Kaepernick told Steve Wyche of NFL Media, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color".

Kaepernick on Monday posted a photo to his Instagram and Twitter accounts featuring a black-and-white close-up of his face overlaid with an inspirational message: "Believe in Something".

Kaepernick, who triggered a political firestorm after kneeling during the U.S. national anthem in 2016 to protest racial injustice, has not played in the NFL since early 2017. "Even if it means sacrificing everything".

ESPN reported that Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years. "We wanted to energize its meaning and introduce "Just Do It" to a new generation of athletes".

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Kaepernick's protests, which began in 2016, has long since spread to other athletes and embroiled players, the league, networks, and even the president in a long simmering debate.

Back in April, Adidas made it known that it would be interested in signing embattled free agent quarterback Colin Kaepernick if he ended up playing in the National Football League this year.

According to ESPN's Darren Rovell, the ad is part of a campaign that will make Kaepernick one of the faces of the company's legendary "Just Do It" campaign, which turns 30 this year. The quarterback is alleging that NFL owners conspired to keep him out of the league because of his protests against social injustice. An arbitrator ruled last week that Kaepernick's case will go to trial. He became a free agent at the end of the season, and has remained unsigned.

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