Walmart launches eBooks in latest move to compete with Amazon

Walmart launches eBooks in latest move to compete with Amazon

Advanced books are accessible on Kobo eReaders and on applications custom fitted for smartphones powered by Apple or Android programming.

The company said Walmart eBooks will complement its vast physical book assortment and offer customers a comprehensive digital book solution, introducing an entirely new category that hasn't been previously available at Walmart. "As an avid book lover, I couldn't be more excited about the new digital book options now available through Walmart eBooks by Rakuten Kobo", said Michael Tamblyn, President and CEO, Rakuten Kobo.

Today, we're making it easier than ever to check out the latest new releases with the launch of Walmart eBooks by Rakuten Kobo, Walmart's partnership with Kobo to offer an all-new digital books catalog in stores and online.

And digital book cards will appear in 3,500 Walmart stores.

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Walmart is now also selling various Kobo ereaders both in its stores and through its website. On Wednesday, the big box retailer shared what it has been working on with the launch of Walmart eBooks by Rakuten Kobo. Starting this week, almost 40 digital book cards will be available in 3,500 Walmart locations with the Kobo Aura set to roll out in 1,000 stores.

The partnership extends to Walmart brick-and-mortar stores as well. For a $9.99 monthly fee, they can listen to one book per month. It includes a library of over 6 million titles ranging from NYT best-sellers to indie titles and children's books (via TechCrunch).

"Working with Kobo enables us to quickly and efficiently launch a full eBook and audiobook catalog on Walmart.com alongside our assortment of physical books", said Walmart United States e-commerce and entertainment general manager Mario Pacini.

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