Facebook To Show La Liga Soccer Free In Afghanistan, Pakistan, Subcontinent

Facebook To Show La Liga Soccer Free In Afghanistan, Pakistan, Subcontinent

LaLiga has agreed a deal with Facebook to livestream all of it's matches in the Indian subcontinent to step up to rival Amazon's move into broadcasting the sport.

"We are delighted to team up with Facebook and be able to bring the action closer to all followers of La Liga in the Indian subcontinent", said La Liga President Javier Tebas.

A statement from La Liga said all 380 league matches for the new season, which begins on Friday, would be available to viewers in India, Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Sri Lanka and Pakistan.

"We are really happy to be on a free to air service in such an important territory as the Indian sub-continent", Alfredo Bermejo, La Liga's head of digital strategy, told Reuters ahead of the announcement.

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Peter Hutton, Facebook's director of global live sports, said the La Liga streams would be free of advertising at first with Facebook considering the best way to bring in earnings in the future. "La Liga is a reference in world football and it is a great satisfaction for us that now, the number of people who can watch matches live in this geographic area will be greater than ever and they will be able to do so for free through Facebook".

Apart from the live matches, shoulder programming, including weekly preview shows and highlights, will also be showcased. The previous rights holder Sony Pictures Network had paid $32 million for the 2014-2018 seasons. Star India won consolidated rights for $2.55 billion. Facebook shared our strategy. Facebook is the biggest platform with 270 million users, out of which 60 million are interested in football. "So Facebook has the ideal features to help us what we want to".

Signature clashes will also be coupled with a interactive studio coverage for viewers that will be hosted by Joe Morrison while the panelists of experts to provide analysis for games include the likes of former Real Madrid defender and four time LaLiga champion Michel Salgado, as well as former Barcelona and Atletico Madrid midfielder Luis Garcia.

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