Huawei overtakes Apple as world's second biggest smartphone maker

Huawei overtakes Apple as world's second biggest smartphone maker

LG, however, while not on the level of Samsung when it comes to small OLED displays features and production capacity, is still way ahead of the game from the distant third, so it will easily find a market from every phone maker that isn't Samsung. The offers are meant to drive OnePlus 6 sales, even as the phone has outsold all other devices in the Rs 30,000 and above market this year.

China has an incredibly valuable smartphone market with shipments estimated at 100million in the second quarter of this year. "Furthermore, with every flagship OnePlus userbase has been growing in India and this has now started translating into record sales for every new flagship it launches", the report noted.

Huawei has leapfrogged Apple to become the world's second biggest smartphone maker during the second quarter of 2018. The report further says that while the premium market grew, the demand is largely skewed towards sub-Rs 40,000 devices. It shows that consumers are unwilling to pay substantially more for Samsung and Apple unless there is strong product differentiation. Both Apple and Samsung's growth seems to be at a high point, as both brands fell this quarter year over year.

The OnePlus 6 itself was naturally the most popular device, owning 30 per cent of the premium market during Q2 2018, which is well above the Samsung Galaxy S9 Plus's 12 per cent.

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OnePlus also reigned supreme when it came to the top-selling premium smartphones in the country.

In a forum post, Lau said that OnePlus has emerged as the best-selling premium smartphone in India in just three years in the market. The company captured 34% share of the segment.

"Last year, for the first time, we hit the $1 billion revenue mark and this year, with the OnePlus 6, it managed to sell 1 million units in 22 days". While it commands 14 per cent of the premium smartphone market, it only has one per cent of the total. Apple is also looking to streamline its channel structure in India. OnePlus took advantage of the day with promotions that work particularly well in India, too: EMI and cashback offers. Samsung's flagship smartphone, Galaxy S9+ bagged the second position. However, OnePlus 5T is available in a single variant which is being sold by the company for Rs 32,999.

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