Facebook & Instagram Unveil Time Limit Tool

Facebook & Instagram Unveil Time Limit Tool

The company also added "it's not just about the time people spend on Facebook and Instagram but how they spend that time", following reports about social media damaging users' mental health.

Similar to what we've seen from Google and Apple over the last couple months, Facebook just announced new tools coming to the Facebook and Instagram apps that are created to help you use them less. This will limit your Facebook or Instagram notifications for a period of time when you need to focus. The feature was spotted in an incomplete form in the Facebook app, and a Facebook representative confirmed that tools were coming to both Facebook and Instagram in the near future. Apple and Google have built their own tools to tell you how much time you waste on your smartphone or tablet, as well as features that help you reduce screen time. The addiction is real, and now Facebook wants to help users curb their social media vices by alerting them to how much time they spend surfing the apps. In December 2017, Facebook even published a post on the topic, admitting that spending too much time on its platform had a negative effect on users.

Will knowing how long they've been scrolling get people to close Instagram and Facebook? If someone really is struggling with social media addiction, they'll likely have a hard time following any self-imposed time limits. In 2014, Instagram purged millions of such accounts from its app, while Facebook has recently adopted a similar strategy, deactivating fake pages and accounts.

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Another tool lets you set daily limits for yourself.

Facebook's new time-management controls. Facebook says it's worked with researchers who study social media and its impact on wellbeing, but the company has yet to cite any specific research that suggests having access to this type of information leads to any behavioral changes. These features run directly counter to Facebook's core business, which for years has relied on aggressive growth tactics to attract more users and lure them to spend more time in their apps.

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