Apple India's woes mount as three senior executives quit firm

Apple India's woes mount as three senior executives quit firm

Three members of Apple's executive team in India have departed the company, due to Apple's struggles increasing iPhones sales in what is now the world's fastest-growing major smartphone market. According to Bloomberg, citing people familiar with the matter, Apple lost its "head of telecom carrier sales", "head of commercial channels and mid-market business", and its "its national sales and distribution chief", for the region.

Apple's biggest smartphone rivals, both globally and in India, are Xiaomi and Samsung - manufacturers which have prospered in India thanks to sales of lower-tier hardware. With these departures, several sources have said Apple's Indian sales team is now undergoing a restructuring.

India has been a tough market for Apple to crack. Instead, the company resorts to marketing iPhones that are a few generations old and doesn't manufacture its latest models domestically, thereby incurring import levies.

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Apple makes a killing from its iPhone devices, which is the biggest reason why the company's market capitalization is right around $940 billion.

The new head, Michel Coulomb has also been reported to be struggling with his new job in making business relationships in the market. The company's representatives didn't respond to emailed questions. It cites research by Counterpoint which shows that the company now has a market share of two percent in India, sold only 3.2 million iPhones in 2017 and less than a million in the first half of 2018.

Counterpoint's Research Director Neil Shah says that Apple's inattention to the Indian market could lead it to lose whatever small market share it has. Sales are comparatively poor in India, and it doesn't help that Apple is dealing with high-level executives calling it quits. Back in May, during Apple's conference call, Cook said that India had set a new first half sales record. "It has not put great focus or investments into India because the market is so minuscule", Shah said.

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