Federation Internationale de Football Association urges broadcasters to stop zooming in on ‘hot’ women

Federation Internationale de Football Association urges broadcasters to stop zooming in on ‘hot’ women

FIFA's diversity chief Federico Addiechi has said the organisation will talk with broadcasters and its own TV production team to show fewer shots of attractive women.

He said: 'We've done it with individual broadcasters. Its executive director Piara Powar insists sexism has been one of the biggest problems at the ongoing World Cup, according to the Irish Examiner.

Ruby Mae gets the beers in while England play Croatia in the world cup semi-final at the Luzhniki Stadium, Moscow.

The "hot female fan" image is widespread in coverage of the World Cup.

When asked how Federation Internationale de Football Association could combat this, Addiechi said it has been working with the local organisers and Russian police to identify these fans, some of whom have lost their FAN-IDs (a document all spectators must have to obtain access to stadiums at the World Cup) and been forced to leave the country.

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FIFA wants to crack down on broadcasters picking out "hot women" in the crowd at games as part of its efforts to tackle sexism in football.

He also said there have been several cases of women reporters being grabbed or kissed while on air.

"[FIFA will] take action against things that are wrong".

In regard to other forms of discrimination, Addiechi and Powar said various measures taken by the authorities - banning orders, diversity training and so on - were successful and the Russian people themselves have been great hosts.

Powar spoke of "an interesting tournament" in which fears of racism from Russian fans had not materialized, saying: "The Russian people played a magnificent role, there were no issues from Russians to report".

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