Amazon may send holiday toy catalogs in the mail

Amazon may send holiday toy catalogs in the mail

The retail giant is planning to publish a printed holiday toy catalog this year, reports Bloomberg.

The company has declined comment. Using snail mail, millions of these catalogs will be shipped out to homes across the United States while anyone shopping at a Whole Foods will have the catalog handed to them. The move has seen an outpouring of nostalgia for the firm and its annual 100-page toy catalog, but it seems Amazon is trying to lure in some former customers-despite its problems, Toys R Us generated $6.5 billion in USA sales previous year. Just this week, GeekWire reported on a new Amazon Go location in downtown Seattle, establishing a footprint for its checkout-free retail concept that uses artificial intelligence and computer vision technologies. Toys "R" Us' legendary holiday catalog, dubbed the Big Book, often topped 100 pages and was chock full of children's wildest dreams.

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We've reached out to Amazon about the printed catalog, and we'll update this post when we hear back. There's no doubt going to be a number you can call to place an order, too, and would you bet against a "Prime price" being listed (and lower) than the regular price?

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