Netflix Testing New ‘Ultra’ Subscription Plan; May Adjust Other Subscription Plans

Netflix Testing New ‘Ultra’ Subscription Plan; May Adjust Other Subscription Plans

This is a common business tactic to make the most from the customers that are interested in your product.

It seems as though Netflix is keen to shake up its current offerings, trialling changes made to its Premium tier and introducing the brand new "Ultra" package.

With Netflix Premium now costing US$16.99 (or A$17.99) per month, the new "Ultra" tier is tipped to charge around US$16.99.

However, if you view the different tiers on a mobile device, you'll notice that there's a difference in the screen availability. The proposed "Ultra" membership was captured in a screenshot by an Italian Android blog, Tutto Android.

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While these prices have remained the same during the testing of the new "Ultra" tier in Italy, the Standard package has been demoted to a single screen, while Premium is downgraded to just two screens and now lacks HDR support.

Another set of "test" price plans, spotted by the original source, instead limited the Premium account to 2 simultaneous screens while the Ultra members were allowed four - but both levels had access to HDR in this case in this permutation. However, there is no news yet if the Ultra plan will also make it to the United States and to other territories as well.

According to CNET, Netflix confirmed that it was testing the new tier, stating it is looking at different price points and features to understand how consumers value the service.

Netflix recently raised subscription prices in the U.S. The standard two-stream HD service went up from Dollars $9.99 to $10.99, while the four-stream family plan jumped from USD $11.99 to $13.99. How much would the Ultra membership cost in the United Kingdom if it is €16.99 in Italy?

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