Instagram Introduces IGTV for Long-Form ‘Vertical Format’ Video

Instagram Introduces IGTV for Long-Form ‘Vertical Format’ Video

And it features one major difference from its rival: Instagram's video display will be created to fill a vertical smartphone screen, rather than horizontal displays like YouTube. Eventually, all users will be able to upload videos of any length, Instagram CEO Kevin Systrom said on Wednesday. Once you do, you can post videos by clicking on your own profile avatar within IGTV. Users also will have the privilege of receiving notifications from creators they are interested in. If you're not into that video, swipe to check out other creators' channels. My favorite part is you have a scrub bar on videos now, meaning you don't just have to start every video at the beginning and wait for it to loop if you miss the part you wanted to see - which is how Instagram videos currently work.

As Facebook itself has moved deeper into video, Instagram will become a direct competitor to YouTube with IGTV.

Instagram boasts that IGTV will feature videos from creators like Lele Pons, former Vine star King Bach, and Fortnite streamer Ninja, but like YouTube, it'll also allow for anyone to post videos.

Systrom said IGTV would be available on Wednesday for Android and iOS and through an update in the Instagram app. With this news, all four of Facebook's key services-the main Facebook app, its two chat apps Messenger and WhatsApp, and Instagram-each have a billion or more users. As was rumored, videos on IGTV can be up to an hour long. The difference between its new features and Instagram is there's a chance the latter could actually succeed in making a dent in YouTube's cornerstone.

Melania Trump visits detention centre as immigration vote looms
With mid-term elections looming, politicians will take the issue to the campaign trail - but it's a struggle with no end in sight. The House bill is a compromise between the conservative and moderate factions that dragged on for several weeks.

Prince Louis' christening date announced
Prince George was also baptised there whereas Charlotte was christened at the Church of St Mary Magdalene in Sandringham. Prince William and Kate Middleton add the young prince will be christened by the Archbishop of Canterbury, Justin Welby.

Popovich, Leonard meet in California
George, too, could re-sign with Oklahoma City and try to make a run with Russell Westbrook . Then that trio topples the Golden State Warriors dynasty and wins a multitude of titles.

Instagram is launching its long-form video platform today. While Facebook is mostly used for people to connect with friends and family, Instagram is a place users have been more comfortable following people they don't know, helping build an entire ecosystem of influencers who make money off of their Instagram fame. As for now IGTV is ad-free, but companies are sure to make use of this new streaming platform for targeted ads pretty soon.

According to the research firm eMarketer, 181.7 million Americans will watch video content on their smartphones at least once a month this year, up 6.1 percent from a year ago.

"We believe this is a smart strategy and a clear shot across the bow at YouTube and looking to court content from that platform", Daniel Ives, an analyst at GBH Insights told Quartz.

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